The type of illustration was made simplistic but it didn't work very nicely. It needed to be more hipster. Looking through hipsters designs it was going to be difficult to make it look different from a hairdresser. The illustrations were also in many occasions very elaborated, which doesn't fit into my skillset. This was until this picture was found:
The idea of illustrating the elements previously shown in a sketchy way was pretty hipster, and if made right, could enhance the whole message. Taking advantage of my ineptitude as a drawer could be the answer for these illustrations. They are made on illustrator with a pencil brush so they can be resized if desired.
Also, the background pictures were adjusted in several ways: colours were changed to create more contrast. The substraction of black colour was also important for a more hipster and cosy look, but at the same time the whites needed to be reduced for the text to stand out more. This resulted in a less contrasted background, but colours had enough contrast to tell the lines apart.
As previously mentioned, the slogan changed from "Mubi night" to "It's Mubi night", which resulted in changing the format of the title. These are some examples of different experimentation with the title.
Once the illustrations were changed, quotes re-written and many other changes to make the new decisions work better together the outcome made more sense in conveying the message that was intended to from the beginning.
The whole design seemed to lack focus. After experimenting different options (like adding elements to drive the eye, changing the layout, etc) the background was changed to meet different purposes. One was to make a standard template, making the lines matching with the grid and sections division. After this, 8 different backgrounds for the 8 different posters were made just by changing the colours to similar colour palettes to the original blankets, as the blankets (as it has been pointed out) were made with wool leftovers and the colours not always work well together. To make more emphasis on the illustrations and to make the design less flat, the background was modified in such way that it frames the illustration and a TV with the logo of MUBI at the top seemed knitted. This was done by using layer masks and leaving the particular stitches, giving the sense that it is actually stitched. These irregular background emphasises even more the sense of imperfection that is normally understood from independent movies. Instead of running from it, the design embraces it as something positive, human and made with love and passion.
These are the final outcomes:
All the content used is free of copyright. The typeface (Helvetica Condensed) is the one they've specified in their guidelines and everything else has been created by me. The blankets, as mentioned, are hand-knitted, not commercially produced.
Preparing the entry
As for the name of this project (as it needs one for the submission) it is going to be called "Mubi nights".
The 100 words definition: Popcorn is to cinema what blankets are to home streaming media. This set of posters aims to convey the cosiness of watching a good independent film at home with witty ideas. MUBI's unique selling point is used in this project to let the most demanding audience know that there's a place for them where they don't have to go through hay to find needles or deal with an algorithm that brings them more hay just because that's what they've picked before.
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