Saturday, 13 May 2017

Product Range Distribution: Primary research with educator

When thinking for ideas for this project, I remembered that a friend of mine is an educator. This was a very good opportunity to find out how my ideas could work in the best possible way.

When speaking to this educator, she made a couple of points I found very useful:

- You have to make sure you break the standards of gender classification instead of merely making the female athletes more visible.

- This idea could work better with kids, since they are being educated and not re-educated. So over-making visible female athletes is a bit out of context. As they are being educated to avoid that.

- Use simple phrases, positive words.

This feedback was key to identify exactly what to produce, which is the images of female athletes (visibility) made out of positive words that define them.

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