Saturday 13 May 2017

Product Range Distribution: Pre-Idea generation + Feedback

This was a series of ideas that were written down before knowing what to do. This was a way to organise thoughts and see the possibilities the concept of males and females being separated in sports could work. Some of these are quotes from different texts and some are own ideas.

- Stencil to mark sport items with a symbol of unity.

- "Better is better - no matter what gender"

- "This is not what sports are about" (with an image of a sexualised female sport uniform)

- "Women can be better than men, let's stop being surprised by that".

- "How many times does a woman need to stand out to convince ourselves that they are as good as men?

- "Don't assume women are physically weaker than men".

- "One day a woman will be a football idol"

- "There is no way to know if a woman can beat Messi"

- A picture of messi with a title saying "this is the best male football player. (Treat male athletes as females)

- Why WNBA and not MNBA? Same with Rugby League and Premier League.

- W = Double u. Double you. Confrontational approach to the idea that women can be better than men in any sport if they were allowed to challenge men.

- WNBA is also NBA.

- Debate about separation helping equality. This is a complex issue.

- Make a questionnaire to find out what others think. As the post about research shows, there's a divided opinion. Maybe do something for a particular sport and find a way to open the door to a new possibility instead of something that confrontational. Encourage the debate.

The problem with these ideas is that they don't convey a positive message and they are confrontational for something that has yet to be more discussed. There needs to be the spirit of unification, not confrontation. Something like a peace sign.

After having a tutorial with Simon Jones, he suggested that probably the most viable way to make this idea spread is through a younger audience. Maybe Encourage schools to mix genders in their sports.





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