Blogging Lecture

Today we had a series of activities in order to improve our blogging skills. In order to do so we first got a lecture to know exactly what content is relevant and how to articulate it followed by an activity consisting in analysing the Whitney Museum graphic identity development.

Before working in the mentioned task, we first had to explore different vocabulary in order to be able to use the right words for the right purposes.

 

Once we had this we discussed the logotype and the development process in order to write a post as a group. This was the result:

"Whitney is the museum of American art and they presented the last re-branding work consisting in a light ‘W’ that can be flexible in shape.

When checking the design process on the website it is appreciable that the theory is a bit contradictory, as they claim the design is complex, since it is a zigzag but it looks very minimalistic and simple. Another interesting fact in the process is that they proof how the spaces in the ‘W’ can be used as a container for images and text. In the video presentation the logotype is portrayed as a very flexible and adaptable element carried around the screen with a very suitable modern music played with cellos and other instruments and elements.

The members of the group agreed that the design process looks rushed, unfinished, like it was made in a work document. The layout of the images were very inconsistent and proved some other negative points with these examples, like that the logo is not as flexible as it looked in the presentation. It is a logo that needs a justification and might work only as a poster, but not with an extensive amount of text."

These activities of today were useful to clear doubts about blogging and to improve the process itself.  However, I think it would be very helpful to have a chosen glossary for us to refer to and also get used to the jargon within the sector. I will follow the recommendations of Simon about reading different blogs to see how different people write about art and to learn from them, nevertheless a glossary is always a nice tool to have at hand when writing a post. I will probably use this website I found out looking for a glossary to start building a extended vocabulary to be able to critique art.