Tuesday 7 November 2017

Espamundi (live brief) - Idea generation

Name Characteristics

The name must reflect the satisfaction, self-realisation the students have. Also, the point that the lessons are designed specifically for English speakers. Spanish constructions are preferred to make it more relatable and authentic without falling into generic names. It should be a name easy to pronounce and memorisable for an English speaker.


Ideas for the name

These are words that will help to create a name.

Satisfaction
Achievement
Contentment
Fulfillment
Gratification
Happiness
Conseguir
Con-seguir
Entereza
Capaz
Orgullo
Self-realisation
Yes! Sí!
Possible
Doable
Hurra
Toma ya
Toma
Feliz
Lazos

Tailored

Hand-made
Adjusted
Customised
Personlised
Individual
Unique
Lovely
Adorable
Creative
Original
Characteristic
Special
Propio
Exclusivo
Bespoke
Mío
A medida
Particular
Measure
A la carta
Guante
Glove
Urdimbre
Trucos

Help in direction

Brújula
Compass
Señal
Lantern
Quinque
Linterna
Faro
Lighthouse
Catalejo
Cartel
Flecha
Letrero
Mapa
Dirección
Mapamundi
Globo
Bitácora


Others

Propia
Sivo
eSpanish
Es-Hora
Es Hora
Spatodos
Spa-Todos
Spatos
Esaga
Escool
Escul
La Escool
The Escool
aEstudiar
Estoodeeoh
Estuyo
Esicia
Alish
Spalish
Espali
Esali
Eslang
Esmash
Esmail
Esmile
Espark
Espeak
Esteps
Estairs
Esasi
Espoke
Espeak
ESPoke
Sparati
Feleeth
Oleh
Profeh
Laseño
Aleethia
Alee
Onlali
Onlain
Alices
Esalitu
Esaliole
Alieleole
El Guante
A tu ritmo
A tu bola
Piezas
Cupo
Coopoh
Broo-hoo-lah
La Letrera
Esdimbre
Alimbre
Quin-Qué
King Qué
Por los codos
Cotorra
Troo-cos
Faro
Espamundi

Ideas for design

This branding project is mainly going to work in a digital realm, but the client and I both agreed that making something physical for the students could be a good gesture that can be appreciated by them.

These are some of the things that in principle need to be designed:

- Logo: A logo is necessary, since a new name is coming up and there was no logo before.

- Colour scheme: experimentation with different combinations to find out which on express best the message that was explored in the research.
- Typography
- Photographs of the teacher for the website: It's important to appear open, welcoming and authentic. And for that, the face needs to be shown. The photos for the web need to involve: use of headset, markers, whiteboard, measuring (tailored lessons), contact section, prices, books, etc.

- Business cards: She will be attending to different events that are related to the profession. It's always useful to have a business card to hand to a potential customer or contact for the future.
- Welcome pack: To all new students, they will receive via regular mail


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