Espamundi (live brief) - Idea generation

Name Characteristics

The name must reflect the satisfaction, self-realisation the students have. Also, the point that the lessons are designed specifically for English speakers. Spanish constructions are preferred to make it more relatable and authentic without falling into generic names. It should be a name easy to pronounce and memorisable for an English speaker.

Ideas for the name

These are words that will help to create a name.

Satisfaction

Achievement

Contentment

Fulfillment

Gratification

Happiness

Conseguir

Con-seguir

Entereza

Capaz

Orgullo

Self-realisation

Yes! Sí!

Possible

Doable

Hurra

Toma ya

Toma

Feliz

Lazos

Tailored

Hand-made

Adjusted

Customised

Personlised

Individual

Unique

Lovely

Adorable

Creative

Original

Characteristic

Special

Propio

Exclusivo

Bespoke

Mío

A medida

Particular

Measure

A la carta

Guante

Glove

Urdimbre

Trucos

Help in direction

Brújula

Compass

Señal

Lantern

Quinque

Linterna

Faro

Lighthouse

Catalejo

Cartel

Flecha

Letrero

Mapa

Dirección

Mapamundi

Globo

Bitácora

Others

Propia

Sivo

eSpanish

Es-Hora

Es Hora

Spatodos

Spa-Todos

Spatos

Esaga

Escool

Escul

La Escool

The Escool

aEstudiar

Estoodeeoh

Estuyo

Esicia

Alish

Spalish

Espali

Esali

Eslang

Esmash

Esmail

Esmile

Espark

Espeak

Esteps

Estairs

Esasi

Espoke

Espeak

ESPoke

Sparati

Feleeth

Oleh

Profeh

Laseño

Aleethia

Alee

Onlali

Onlain

Alices

Esalitu

Esaliole

Alieleole

El Guante

A tu ritmo

A tu bola

Piezas

Cupo

Coopoh

Broo-hoo-lah

La Letrera

Esdimbre

Alimbre

Quin-Qué

King Qué

Por los codos

Cotorra

Troo-cos

Faro

Espamundi

Ideas for design

This branding project is mainly going to work in a digital realm, but the client and I both agreed that making something physical for the students could be a good gesture that can be appreciated by them.

These are some of the things that in principle need to be designed:

- Logo: A logo is necessary, since a new name is coming up and there was no logo before.

- Colour scheme: experimentation with different combinations to find out which on express best the message that was explored in the research.

- Typography

- Photographs of the teacher for the website: It's important to appear open, welcoming and authentic. And for that, the face needs to be shown. The photos for the web need to involve: use of headset, markers, whiteboard, measuring (tailored lessons), contact section, prices, books, etc.

- Business cards: She will be attending to different events that are related to the profession. It's always useful to have a business card to hand to a potential customer or contact for the future.

- Welcome pack: To all new students, they will receive via regular mail