Alicia is a Spanish private tutor that has been building her business, clientele and reputation in Leeds over the past 4 years. Now she wants to move away keeping what she has been building during this time.
She has access to a limited amount of students due to geographical reasons. A website has already been made, but needs consistency with the rest of the brand. Students have to go to her location to get the lessons. This means that she can't teach when she is away. She wants to move to another country and she is only reachable by e-mail at the moment. The website, despite being almost finished, it hasn't been properly published. The online market is overcrowded, so it's important to find a way to stand out. Also, the business didn't have a name at the beginning, so it had to be named.
The objective is to make her business visuals consistent in a very accessible way that anyone can use it to reach out more potential students so she can work remotely. In order to stand out, it's important to carry out a brand strategy.
Most of the current students are between 30-50 years old with a good job position and cultural curiosity.
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