Problem
Despite this is something that is slowly changing, female athletes don't usually have the coverage on media as male athletes do. This has a direct repercussion of how we understand and categorise people based on their genders. It's often assumed that female sports don't have the same coverage or presence as the "neutral" sports because they are softer or not as dedicated.
Objectives/Aims
Break the stereotypes and normalise the figure of female athletes putting them in such position that can be admired without relying on mass media.
Target Audience
Younger generations between 10 - 15
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Deliverables
The outcome/s should work in a range of media that appeals to this audience
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Supporting Resources/Information
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