The publication will point out that designers are not taken in consideration by business owners in many places around the world, because they think they can do a sign board that "stands out, has a big font and beautiful colours". they don't make a design decision to blend in. They all look the same, but they actually think they are standing out.
The target audience is young designers that are normally critical.
The book would be sold or distributed in book shops like colours may vary.
Name: "Everyone is original".
What concepts could I use for it?
Cover
- Josh's idea: Copy another's cover.
USE A REALLY ICONIC COVER
JAN TICHOLD SAYS ORIGINALITY IS DEAD
TAKE A PICTURE OF THE PICTURE
ADD QUOTES ABOUT LACK OF ORIGINALITY THROUGHOUT THE BOOK
MAKE IT LOOK REVOLUTIONARY
- Another idea: row of people (one is special. making everyone special, but no idea how)
MAKE IT SO STUPID THAT PEOPLE DON'T HAVE A CLUE WHAT IS GOING ON
Size
The design is probably going to be big and thin, so it needs heavy stock to stay flat (shows big pictures). The problem is that it is a thin publication, and that means there's not much room with the binding method.
Stock
I want something that conveys repetition and boreness. I have a few ideas, but I'd like to know what you think.
Maybe a different stock for the intro and outro, because I want to make the book interesting despite being talking about designs that are boring.
EMBOSS HELVETICA (I think Comic Sans could work very well for the irony)
Printing
The publication will be mostly about photographs. The right way to print them is digitally. The design might also have some letterpress for the intro and outro of the book.
Commercial considerations
At this point in time there is no reason why this publication couldn't be printed commercially. If stitch binding is used it will be changed for staples for the commercial process.
The printing costs shouldn't be too high, as the publication is going to have ivory recycled paper in order to convey that boring feeling of the designs.
Permissions from stores
GF SMITH BOOK'S BINDING
USE INTERESTING DESIGN TO MAKE CONTRAST WITH THE CONTENT
USE PURE WHITE PAPER, IT'S MUCH LESS INTERESTING THAN IVORY WHITE
Ideas after feedback
Take a picture of an iconic book and use it as a cover, Cross the title of the original one and write on it with comic sans.
During the feedback for another peer, the book Detail in Typography by Jost Hochuli uses a binding method that combines perfectly the flat layout with a hard cover, which was something I didn't think it was possible to do.
This binding method might be accidental, as the red marks are probably because the paper was ripped off. Nonetheless, it's a very good solution to my problem and when the book is opened it's not problematic or bothering. In fact, it surprised me how clever it was.
The others told me that ivory paper would look much more interesting than white paper, and since I want to make the images look dull and repetitive, that's probably the best choice. Jan Tschichold also mentions this in his in "The form of the book":
"By itself, to misuse white offset paper for book printing is
already a sign of careless production. The detrimental effect
of a white page is further reinforced by the desolate bleakness
of the paper surface, which lacks almost all texture."
The signs on the pictures are exactly carelessly designed, so maybe this reinforces the idea of using this kind of stock.
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