Saturday 17 March 2018

LAU sustainability logo (Competition Brief) - Brief Interpretation

The Sustainability Committee needs a logo for the activities and initiatives carried out at Leeds Arts University. These activities are to educate about long-term, cultural, economic and environmental health and vitality.

They want to see how their logo would be applied in their context. Mockups of posters, recycling equipment, t-shirts, etc would help them to understand how well the designed logo can perform in the right contexts. They would also like to see other aspects of the visual identity beyond the logo.

Just like in any other branding brief, it's improtant to understand the core values and missions of the Sustainability Committee at LAU, identify its strenghts and pain points and then create the visual identity.

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